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For instance, take a look at these texts from Pizza Hut. Plus, all of the abbreviations look unprofessional. Have you ever gotten an anonymous, mystery text message? Did you answer it? Just as you would when you meet someone in person, introduce yourself. Plus, repeating your company name helps improve brand recognition. Remember, your customers are human , so talk to them in a conversational, friendly tone.
The Cost of Text Message Marketing Campaigns
Avoid committing these SMS marketing crimes at all costs. People get bombarded with an overwhelming amount of marketing messages day in and day out, whether by text, email, direct mail, social media ads, and so on. You should always give users a way to opt-out of receiving messages at the end of each text you send, especially the first text you send them.
Reminding users that they can opt-out at any time will help you avoid annoying them and it will also ensure that your SMS marketing list is filled with people that are actually interested in getting your messages. A strong call-to-action is important in any type of marketing campaign.
In this example from Chipotle, they instruct recipients to visit their website and provide a link to click. Text messaging can be a powerful tool for your business, allowing you to send important messages straight into the hands of your customers. So, take advantage of it. Now, start creating some amazing optins to get those SMS users.
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On a practical level, the best way to implement an SMS marketing campaign is to download and use a tool that has been designed to manage these campaigns. One of the most useful features of this kind of tool is that it allows you to schedule messages, so you can set up a messaging strategy and then let your software handle the actual sending of the messages.
More advanced tools will also let you set replies to incoming text messages and analyze how successful your campaign is in real-time. These tools also allow you to easily scale-up your SMS campaigns as required and will adapt to your needs as your business grows.
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Because this form of messaging is so direct, plenty of people are a bit freaked out when they receive a direct message from someone other than a friend or family member, especially given how common phishing scams have become. If you are going to use SMS marketing, therefore, you need to tell your customers this before you text them. You might have their phone number stored, but unless you get specific consent from them, you shouldn't send them an SMS.
Doing that is a quick way to get a fine.
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You should also be very careful about managing the phone numbers you collect to use in SMS marketing campaigns. These are among the most commonly leaked and stolen pieces of customer data and failing to implement good cybersecurity practices could mean you fall victim to a hack. At its best, SMS marketing can be a very direct way of staying in touch with your customers, and for keeping them engaged. In order to be effective, though, it needs to be used sparingly. Customers will be delighted to receive a message with a personalized offer but are likely to get annoyed if you bombard them with constant and generic marketing messages.
With the extra intimacy that text messages afford, you should also pay particular attention to your tone of voice and carefully craft each message. An effective SMS campaign can be brilliant, and as long as it is planned carefully will not annoy your customers.
By Sam Bocetta , business. Is SMS text message the second coming of email marketing or the new spam?
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In comparison to other forms of direct communication, the simple text message has a number of huge advantages: Believe it or not, SMS is still the most used messaging platform today. Ninety-seven percent of people text at least once a day, even those who also use other apps.
SMS is also particularly useful in reaching slightly older demographics like boomers.
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