Media Relations: Issues and strategies


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It covers dedicated mailing and e-mail campaign to media studies publications and organisations. Media relations is one of the most visible and exciting areas of public relations practice - it requires specialized skill and expertise, as well as a good understanding of current affairs and public issues. This superb volume presents readers with a thorough and practical introduction to working with the media. Using a range of examples and case studies, it examines the different types of media, analyses their applications, strengths and weaknesses, and shows how to target your message to the right media outlet - be it national television, local radio, celebrity magazines, or an influential blog.

Media Relations, Issues and Strategies by Jane Johnston | | Booktopia

Successful media relations require clever, creative communication and respectful, professional relationships based on sound, ethical practice. It provides excellent examples and cases of media relations. Jane Johnston is a senior lecturer at Griffith University, Queensland, and a former journalist and public practitioner.

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Media Relations : Issues and Strategies [Paperback]

Printing in English language. We do not provide CD and access code. We may ship the books from Asian regions for inventory purpose. Examining one of the most tangible and visible areas of public relations practice, this accessible study presents a range of examples, case studies, illustrations, and templates and balances them with a solid foundation of theory, media background, and culture.

Chapters delve into the different types of media, analyzing their applications, strengths, and weaknesses and demonstrates how to target the appropriate media outlets, from national television and community radio to celebrity magazines or an influential blog.

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Also included is advice on how to approach media organizations, an explanation of practices and ideas, and an exploration of how to best assist group and individual organizations in dealing effectively with the media. The first to offer a theoretical perspective on this branch of public relations, this practical guide will guarantee the establishment of respectful, professional relationships. This book aims to introduce the reader to some theoretical concepts that underpin media practice and the interrelationship between the media and the public relations industry, and to present a range of techniques and tools which may be employed in the practice of working with the media.

I have chosen not to use the word 'management' in conjunction with the word 'media' because in reality we cannot manage another profession—and nor should we choose to. This implies a power differential, and this cannot be the case if we are to be on equal terms. Add to cart. ISBN is different.


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Never Used, in English Language. Printed in Black and White. Excellent customer service response. Book appears to have hardly been read and is in As new condition throughout. First Edition.


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